Shopping cart abandonment is a huge problem for every online retailers. Between 2/3 and 3/4 of shoppers that place items in their cart will never complete the purchase. The revenue that’s lost can be the difference between a successful online shop and an unsuccessful one. So what are some of the root causes of shopping cart abandonment, and what can you do to decrease it on your e-commerce store?
A question for the beginners: Do you know how many paying customer you’re getting from your recent Adwords campaign? Facebook? Twitter? How about the number of pages the average visitor is looking at or how long people are browsing your site? Do you know how many people start the checkout process but don’t complete it? All these metrics are key to showing you where your store’s strengths and weaknesses lie, but without analytics goals, you won’t be able to truly understand not just the habits of your visitors but also the difference between your visitors and your paying customers.
Check out some great tools for tracking your customers here.